Hennessy

// Quintessential french brand
// Contemporary twist
// Customer centricity

Hennessy — Hennessy — Hennessy — Hennessy — Hennessy — Hennessy — Hennessy — Hennessy — Hennessy — Hennessy — Hennessy — Hennessy — Hennessy — Hennessy — Hennessy — Hennessy —

About Hennessy

Hennessy is a French cognac distiller with its headquarters located in Cognac, France. The brand sells about 50 million bottles a year worldwide, making it the largest cognac producer, supplying more than 40% of the world’s cognac, a variety of brandy.

“
Talented creative direction, good understanding of luxury and brand universe, adaptability to cultural specificities, customer centricity, technical advice at all times are the key words to define the collaboration with SPECTRE. I warmly recommend them! ”
Laura Drozdowski Lot Global Marketing Manager at Hennessy

MISSIONS

Build brand’s awareness and recruit new Hennessy pursuers through music that pleases both younger and classic cognac connoisseurs.

WHERE TO LISTEN

Retail stores (France-China); Exclusive events; QQ Music streaming platform (China)

SOLUTIONS DEPLOYED

Creative concept, music curation and bespoke playlists.

Managed and programmed through through SPECTRE Mobile Players & Dashboard.

Portfolio

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