SKP Retail In-store Music Case Study - SPECTRE Portfolio


// 360° sonic branding solution
// Avant-garde music design
// Immersive retail experience

  • SKP —   SKP —   SKP —   SKP —   SKP —   SKP —   SKP —   SKP —   SKP —   SKP —   SKP —   SKP —   SKP —   SKP —   SKP —   SKP —  

About SKP
With 250 000 square meters (2 700 00 square feet) in Beijing and 450 000 square meters (4 900 000 square feet) in Xi’An, SKP is the leading luxury department store brand in Asia. Offering flagship stores to world most iconic brands such as Cartier, Prada, Dior, Gucci, Yves Saint Laurent, Louis Vuitton, Dolce & Gabbana and many more. 

By creating a global music and sonic identity for the SKP brand, and by marking everything related to sound with SKP music signature, we help establish a unique sonic universe of the SKP brand, and enhance the immersive shopping experience for its customers.

Maximilien Founder & Chief Creative Director of SPECTRE


Build a unique global music and sound identity to reinforce the brand’s aura and the exclusive shopping experience


All public retail areas within SKP Beijing, SKP Xi’an & SKP S


Global sonic branding: Brand music & logo production, Chinese Mandarin and English voice casting + messages production and mix, In-store music programming adapted to each main concepts, event playlists

Managed and programmed through through SPECTRE Music Players & Dashboard
Listen to our work