Music x Retail — Music x Retail — Music x Retail — Music x Retail — Music x Retail — Music x Retail — Music x Retail — Music x Retail — Music x Retail — Music x Retail — Music x Retail — Music x Retail — Music x Retail — Music x Retail — Music x Retail — Music x Retail —
Playing the right music is not just a background element of your retail mix but a key attribute of a fully integrated retail experience. It is an effective emotional cue of your brand’s image aimed at enhancing its true personality. Music plays unquestionably the role of differentiator between your brand versus your competitors and the growing trend of e-commerce.
The right music can have a positive impact on clients’ emotions and moods, global store ambiance, shopping time, product perception, purchase behavior and employee well-being.
/ Knoeferle, K. M., Paus, V. C. and Vossen, A. (2017), ‘An Upbeat Crowd: Fast In-store Music Alleviates Negative Effects of High Social Density on Customers’ Spending’, Journal of Retailing, Vol. 93, Issue 4, [Available on: https://doi.org/10.1016/j.jretai.2017.06.004]
/ Areni, C. S. and Kim, D. (1993), ‘The Influence of Background Music on Shopping Behavior: Classical Versus Top-Forty Music in a Wine Store’, Advances in Consumer Research, Volume 20, eds. Leigh McAlister and Michael L. Rothschild, Provo, UT : Association for Consumer Research, Pages: 336-340. [Available on: https://www.acrwebsite.org/volumes/7467]
/ Why is Music So Important to Retail Business? [Available on : https://www.moseleyelectronics.com/2017/06/17/why-is-music-so-important-to-retail-business/]
/ 7 reasons why you should play music in your store. [Available on: https://www.lsretail.com/blog/7-reasons-play-music-store]
/ The Subliminal Influence of Ambient Music on Shoppers. [Available on : https://www.psychologistworld.com/behavior/ambient-music-retail-psychological-arousal-customers#references]
/ Music Genres That Increase In-Store Sales When Played. [Available on: https://zenmerchandiser.com/music/genres-of-music-that-increase-sales-inside-the-stores/]
/ Möller, J. and Herm, S. (2013), ‘Shaping retail brand personality perceptions by bodily experiences’, Journal of Retailing, 89, pp. 438–446.
/ Soh, K. L., Jayaraman, K., Choo, L. P. and Kiumarsi, S. (2015), ‘The Impact of Background Music On The Duration Of Consumer Stay At Stores: An Empirical Study In Malaysia’, International Journal of Business and Society, Vol. 16, No. 2.
Where words fail, music speaks.”
The right music can have a positive impact on: