Music for Food & Beverages - SPECTRE Sectors we help

Food & Beverages

Music turns moments into stronger emotional and memorable experience. Choose wisely, music can be your best experience promoter and revenue booster.

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There are a few markers that standout in a great and memorable hospitality experience, and music is definitely one of them. Playing the right music genre, speed, volume and mix at a bar or in a restaurant is a powerful tool to upgrade its mood and ambiance.

By doing so, you can personalize and foster positive and pleasurable human experiences that will deeply be more engaging to your guests as soon as they walk in. Music can be a real experience differentiator, encouraging your guests to spend more time, consume more and come back again.

Stroebele, N., De Castro, J.M. (2006), ‘Listening to music while eating is related to increases in people’s food intake and meal duration’, Appetite, Volume 47, Issue 3, Pages 285-289. [Available on : https://doi.org/10.1016/j.appet.2006.04.001.]

Kantono, K., et al. (2016), ‘Listening to music can influence hedonic and sensory perceptions of gelati’, Appetite, Volume 100, Pages 244-255. [Available on : https://doi.org/10.1016/j.appet.2016.02.143.]

Carvalho, F. R., et al. (2017), ‘“Smooth operator”: Music modulates the perceived creaminess, sweetness, and bitterness of chocolate’, Appetite, Volume 108, Pages 383-390. [Available on : https://doi.org/10.1016/j.appet.2016.10.026.]

Han, W., Xi, L., Pongtornphurt, Y.(2020), ‘Exploring the impact of background music on customers’ perceptions of ethnic restaurants: The moderating role of dining companions’, Journal of Hospitality and Tourism Management, Volume 43, Pages 71-79. [Available on: https://doi.org/10.1016/j.jhtm.2020.02.007.]

North, A. C., Shilcock, A. and Hargreaves, D. J. (2003), ‘The Effect of Musical Style on Restaurant Customers’ Spending’, Environment and Behavior, 35(5), pp. 712–718. [Available on: https://doi.org/10.1177/0013916503254749.]

Mathiesen, S. L., Mielby, L. A., Byrne, D. V., Wang, Q. J. (2020), ‘Music to eat by: A systematic investigation of the relative importance of tempo and articulation on eating time’, Appetite, Volume 155, 104801. [Available on: https://doi.org/10.1016/j.appet.2020.104801.]

Alamir, M. A. and Hansen K. (2021), ‘The effect of type and level of background noise on food liking: A laboratory non-focused listening test’, Applied Acoustics, Volume 172, 107600.

[Available on: https://doi.org/10.1016/j.apacoust.2020.107600.]

The true beauty of music is that it connects people.

Roy Ayers

Playing the right music genre, energy, volume and mix at a bar or in a restaurant is a powerful tool to:

define the identity of the venue

upgrade its moods and ambiances with full sincerity and maximum impact

personalize and foster positive and pleasurable human experiences

further engage your guests as soon as they walk in

be a real experience differentiator

encourage your guests to spend more time, consume more and come back again
Create your signature music recipe.
Listen to our work