Case study

Hôtel de Crillon Paris, A Rosewood Hotel

Objective: Create the sonic Branding for Hôtel de Crillon, A Rosewood Hotel Paris. Contribute to the modern, edgy yet timeless Parisian palace global identity and experience.

Creative Direction
Tailor made music playlists with evolving rhythm intensities depending on the highlights of the day, seasons, and matching with each outlet specific DNA.
Several hundreds of hours are selected each year by our music curators matching with every areas specific DNA: la Brasserie d’Aumont, l’Ecrin, La Cave, Les Ambassadeurs, Grand Salon, Spa, Fitness, Men’s grooming…

Technical Direction
SPECTRE DANTE music player managing all music playlists through one player. Local and remote monitoring through SPECTRE web dashboard.

About the Hôtel de Crillon Paris, A Rosewood Hotel
Originally built in 1758, Hôtel de Crillon enjoys an unrivalled position overlooking Place de la Concorde. The legendary palace offers a refined and illustrious history, encapsulating the very best France has to offer. Under the guidance of renowned architect Richard Martinet, the artistic director Aline Asmar d’Amman and four Paris-based decorators—Chahan Minassian, Cyril Vergniol, Culture in Architecture and Tristan Auer—have created a rich tapestry of sophisticated interiors. The transformed Hôtel de Crillon offers incomparable luxury with eclectic, art-driven spaces that culminate in an emotional crescendo… elegantly expressing the spirit of Paris.