The French Bastards - Spectre - Music Case Study

The French Bastards

// Artisan French boulangerie & patisserie
// Gourmet pastry & stylish stores
// A experience of coolness & enthusiasm

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About The French Bastards
The French Bastards is a passionate and talented Parisian pastry team. Since their first boulangerie-pâtisserie opened in 2019, The French Bastards has grown fast to a highly popular and reputed brand, and now runs three boutiques in 3 most lively districts of Paris. With carefully selected raw materials, endless creativity and excellently mastered pastry skills, the brand refreshes the traditional French pastry sector, brings surprise and fun into the pastry experience. Photo credit to: The French Bastards

SPECTRE is a perfect solution to capture the brand’s spirits and translate them in music. All comes with interesting features, like dedicated playlists for peak time or quieter hours, which matches perfectly our activities.

Emmanuel Gunther Co-Fonder

MISSION

Illustrate the modernity and coolness of the new French Bastard brand identity with a vibrant and urban music selection.

WHERE TO LISTEN

French Bastards Oberkampf French Bastards Saint-Denis French Bastards Saint-Ferdinand

SOLUTIONS DEPLOYED

Creative concept, music curation and bespoke music programming.

Managed and programmed through SPECTRE Music Players & Dashboard.
Listen to our work