The French Bastards
// French Artisan boulangerie & patisserie
// Gourmet pastry & stylish stores
// An experience of coolness & enthusiasm
The French Bastards —
“SPECTRE is a perfect solution to capture the brand’s spirits and translate them in music. All comes with interesting features, like dedicated playlists for peak time or quieter hours, which matches perfectly our activities.”
MISSION
Illustrate the modernity and coolness of the new French Bastard brand identity with a vibrant and urban music selection.
WHERE TO LISTEN
All French Bastards shops in Paris.
SOLUTIONS DEPLOYED
Creative concept, music curation and bespoke music programming.
Managed and programmed through SPECTRE Music Players & Dashboard.
Managed and programmed through SPECTRE Music Players & Dashboard.