Chalhoub Group

// Luxury Retail Partner
// Music Rebranding
// Original Composition & Live Performance

Chalhoub Group — Chalhoub Group — Chalhoub Group — Chalhoub Group — Chalhoub Group — Chalhoub Group — Chalhoub Group — Chalhoub Group — Chalhoub Group — Chalhoub Group — Chalhoub Group — Chalhoub Group — Chalhoub Group — Chalhoub Group — Chalhoub Group — Chalhoub Group —

About Chalhoub Group

Chalhoub Group is the Middle East’s premier luxury retail partner, renowned for more than 70 years of excellence in brand building, retail, and distribution. In 2025, the Group celebrated its 70-year anniversary, bringing together teams from across the Group through a major seminar and a series of exclusive events held in the GCC region and Europe. It also served as an opportunity to refresh the brand’s overall identity and experience.

MISSION

Develop a dedicated music identity themed “Symphony of the Future,” translating the Group’s rich history, heritage, and innovative spirit, into a bespoke soundtrack and a distinctive sonic logo. This identity was brought to life through a live orchestral performance.

MUSIC DESIGN

A refined soundscape blending the elegance of classical instruments (orchestra, piano), the authenticity of regional instruments (oboe, duduk, oud), and contemporary electronic textures — creating a dialogue between legacy and innovation, past and future.

SOLUTIONS DEPLOYED

Music Creative Direction. Brand Music & Sound Logo Creation. Live orchestra booking.

Portfolio

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