Groupe Barrière Music Design Case Study - SPECTRE Portfolio

Groupe Barriere

// Global music identity for Hotels & Casinos
// Legendary establishments
// Local & target adaptation

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About Groupe Barriere

Created in 1912 by François André, Barrière has perfectly illustrated the prestige of French luxury and expertise for more than a century. Shaped by three generations of passionate, visionary entrepreneurs, today it serves as a shining example of French luxury hospitality and a casino market leader in France and Europe.

“
Many advertisers tend to downplay the impact of music, which strongly contributes to a magnified customer experience … SPECTRE has been able to adapt to our century-old history while offering us a modern sound design that matches our brand image and the diversity.”
Alexandre GUILLOUX Marketing Project Manager of Barrière Group Casinos

MISSIONS

Sublime Barriere’s music experience while preserving uniqueness and local specifics of each venue.

WHERE TO LISTEN

All public, + 150 restaurants and bars, Pool & SPA in all +50 Barriere Group Hotels & Casinos

SOLUTIONS DEPLOYED

Creative concept, music curation, messages production and 24/7 bespoke music and messages programming

Managed and programmed through SPECTRE Pulse Music Players & Dashboard

Portfolio

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