Case study

The Silveri Hotel | MGallery Hong-Kong


Objectives :

Adapt the music atmosphere with the resort personality and with time tailored playlists for unique serene experience through its different areas, from the lobby to the rooftop. Infuse the music concept with the 4 pillars of MGallery’s identity: Bespoke Design, Well-Being, Sensorial Mixology et Artful Stories.

Creative Direction :

Tailor made-in-store music matching with The Silveri Hotel concept & MGallery music global DNA.

Technical Set Up :

SPECTRE Dashboard to monitor and adjust the content in real time for the Silveri Team and SPECTRE operations team.

About The Silveri Hotel :

The Silveri, Accor Hotel’s first MGallery located in Hong Kong, the gateway to Asia. Through lush greenery, The Silveri brings the verdant beauty of the Lantau hills inside, where one can experience a respite and retreat that is unexpected in a city hotel. The Hotel comprises 206 rooms and suites, an Executive Lounge with outdoor terrace, a deli, bar and restaurant all surrounded by lush abundant greenery, 2 meeting rooms with natural daylight, 24-hrs gym and a large 25m outdoor swimming pool and Jacuzzi. Unique accommodation includes a selection of rooms and suites with outdoor terraces, private outdoor Jacuzzi and even your own private plunge pool.