Case study

SKP Beijing & SKP Xi’An

Global Sonic Branding and Architecture. Objective: Contribute to promote SKP as a unique luxury brand through highly qualitative content production.

Creative Direction
Design of the global sonic branding for SKP Beijing and Xi’an.
Original production of SKP brand music, sound logo, jingles and voice recording both in Mandarin and English for all in & out stores supports (TV, Digital, in-Store, Airports…).
Curation of 7 tailor made music playlists with evolving energy matching the highlights of the day, yearly seasons, and each retail area’s specific DNA. Custom playlists for retail events matching key moments of the retail calendar (Chinese New Year, Golden Week, Christmas…).

Technical Set up
Set up of 16 SPECTRE Players within the Beijing store and Xi’an store hand in hand in local technical team. Live monitoring through our web dashboard.

About SKP
With 250 000 square meters (2 700 00 square feet) in Beijing and 450 000 square meters (4 900 000 square feet) in Xi’An, SKP is the leading luxury department store brand in Asia. Offering flagship stores to world most iconic brands such as Cartier, Prada, Dior, Gucci, Yves Saint Laurent, Louis Vuitton, Dolce & Gabbana and many more.