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16:19:17",0,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fsector\u002Fretail\u002F","sector","0","raw","https:\u002F\u002Fwww.spectre-music.com\u002Fzh-hans\u002Fsector\u002Fretail\u002F","\u002Fzh-hans\u002Fsector\u002Fretail\u002F","zh_CN",{"en_US":23,"fr_FR":24,"zh_CN":20},"\u002Fsector\u002Fretail-music-store-music\u002F","\u002Ffr\u002Fsector\u002Fretail-musique-magasin-musique\u002F",false,{"description":27,"cover_webgl":31,"key_figures":85,"quote":89,"content":92,"works_push":105,"references":111,"title":93,"items":115,"contact":121,"quote_or_big_text":122,"service_list":125,"our_values":128,"global_list":130,"gallery_content":132,"sectors":134,"services":136},{"text":28},{"left":29,"right":30},"\u003Cp>店内音乐体验不再是零售活动组合中的“背景”元素。反映品牌精神、贴合门店特质的音乐已成为打造完整零售体验的关键，也成为塑造品牌独特气质的必备要素。品牌可以通过属于自己的音乐符号有效地向消费者传递品牌氛围，彰显品牌个性。\u003C\u002Fp>\n","\u003Cp>零售空间内的音乐在奠定店内环境基调的同时，也会深刻影响顾客的情绪，逗留时间，对产品的主观感受，购买行为等。\u003C\u002Fp>\n\u003Cp>在电商不断冲击线下零售的当下，传统零售品牌更应以音乐、香氛、实物装置等营造顾客体验导向的线下购物环境，创造区别于同行业竞争对手及线上购物的感官氛围。\u003C\u002Fp>\n",{"image":32,"text":84},{"ID":33,"id":33,"title":34,"filename":35,"filesize":36,"url":37,"link":38,"alt":8,"author":39,"description":8,"caption":8,"name":40,"status":41,"uploaded_to":42,"date":43,"modified":44,"menu_order":14,"mime_type":45,"type":46,"subtype":47,"icon":48,"width":49,"height":50,"sizes":51},354,"heidi-fin-2TLREZi7BUg-unsplash","heidi-fin-2TLREZi7BUg-unsplash-scaled-e1623871735701.jpg",1,"https:\u002F\u002Fwww.spectre-music.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002Fheidi-fin-2TLREZi7BUg-unsplash-scaled-e1623871735701.jpg","https:\u002F\u002Fwww.spectre-music.com\u002Fsector\u002Fretail-music-store-music\u002Fheidi-fin-2tlrezi7bug-unsplash\u002F","2","heidi-fin-2tlrezi7bug-unsplash","inherit",234,"2021-05-10 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x 零售店铺 —",{"text":90,"author":91,"author_description":8},"当言语无力表述时，音乐雄辩滔滔。","安徒生 (Hans Christian Andersen)",{"title":93,"items":94},"播放节奏、风格、旋律、音质适合的音乐有助于：",[95,97,99,101,103],{"text":96},"正向调节店内氛围及顾客情绪",{"text":98},"延长顾客的逗留时间",{"text":100},"积极影响顾客对产品的主观印象",{"text":102},"促进购买行为，增加单笔购买额及购买频次",{"text":104},"改善店内销售人员的工作期间身心健康",{"title":106,"works_push":107},"查看案例",[108,109,110],670,658,661,{"text":112},{"left":113,"right":114},"\u003Cp>\u002F Knoeferle, K. M., Paus, V. C. and Vossen, A. (2017), ‘An Upbeat Crowd: Fast In-store Music Alleviates Negative Effects of High Social Density on Customers’ Spending’, \u003Cem>Journal of Retailing\u003C\u002Fem>, Vol. 93, Issue 4, [Available on: \u003Ca href=\"https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.jretai.2017.06.004\">https:\u002F\u002Fdoi.org\u002F10.1016\u002Fj.jretai.2017.06.004\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>\u002F Areni, C. S. and Kim, D. (1993), ‘The Influence of Background Music on Shopping Behavior: Classical Versus Top-Forty Music in a Wine Store’, \u003Cem>Advances in Consumer Research,\u003C\u002Fem> Volume 20, eds. Leigh McAlister and Michael L. Rothschild, Provo, UT : \u003Cem>Association for Consumer Research\u003C\u002Fem>, Pages: 336-340. [Available on: \u003Ca href=\"https:\u002F\u002Fwww.acrwebsite.org\u002Fvolumes\u002F7467\">https:\u002F\u002Fwww.acrwebsite.org\u002Fvolumes\u002F7467\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>\u002F Why is Music So Important to Retail Business? [Available on : \u003Ca href=\"https:\u002F\u002Fwww.moseleyelectronics.com\u002F2017\u002F06\u002F17\u002Fwhy-is-music-so-important-to-retail-business\u002F\">https:\u002F\u002Fwww.moseleyelectronics.com\u002F2017\u002F06\u002F17\u002Fwhy-is-music-so-important-to-retail-business\u002F\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>\u002F 7 reasons why you should play music in your store. [Available on: \u003Ca href=\"https:\u002F\u002Fwww.lsretail.com\u002Fblog\u002F7-reasons-play-music-store\">https:\u002F\u002Fwww.lsretail.com\u002Fblog\u002F7-reasons-play-music-store\u003C\u002Fa>]\u003C\u002Fp>\n","\u003Cp>\u002F The Subliminal Influence of Ambient Music on Shoppers. [Available on : \u003Ca href=\"https:\u002F\u002Fwww.psychologistworld.com\u002Fbehavior\u002Fambient-music-retail-psychological-arousal-customers#references\">https:\u002F\u002Fwww.psychologistworld.com\u002Fbehavior\u002Fambient-music-retail-psychological-arousal-customers#references\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>\u002F Music Genres That Increase In-Store Sales When Played. [Available on: \u003Ca href=\"https:\u002F\u002Fzenmerchandiser.com\u002Fmusic\u002Fgenres-of-music-that-increase-sales-inside-the-stores\u002F\">https:\u002F\u002Fzenmerchandiser.com\u002Fmusic\u002Fgenres-of-music-that-increase-sales-inside-the-stores\u002F\u003C\u002Fa>]\u003C\u002Fp>\n\u003Cp>\u002F Möller, J. and Herm, S. (2013), ‘Shaping retail brand personality perceptions by bodily experiences’, \u003Cem>Journal of Retailing\u003C\u002Fem>, 89, pp. 438–446.\u003C\u002Fp>\n\u003Cp>\u002F Soh, K. L., Jayaraman, K., Choo, L. P. and Kiumarsi, S. (2015), ‘The Impact of Background Music On The Duration Of Consumer Stay At Stores: An Empirical Study In Malaysia’, \u003Cem>International Journal of Business and Society, \u003C\u002Fem>Vol. 16, No. 2.\u003C\u002Fp>\n",[116,117,118,119,120],{"text":96},{"text":98},{"text":100},{"text":102},{"text":104},"打造提升品牌零售体验，助力线下增长的专属店内音乐。",{"select":25,"quote":123,"bigtext":124},{"text":8,"author":8,"author_description":8},{"text":8},{"title":8,"cta":126,"items":127},{"type":25,"internal":25,"external":8,"text":8},null,{"gallery":25,"background_image":25,"is_dark":25,"title":8,"subtitle":8,"text":8,"cta":129},{"type":25,"internal":25,"external":8,"text":8},{"title":8,"cta":131,"items":127},{"type":25,"internal":25,"external":8,"text":8},{"gallery":25,"background_image":25,"is_dark":25,"title":8,"subtitle":8,"text":8,"cta":133},{"type":25,"internal":25,"external":8,"text":8},{"title":8,"cta":135,"items":127},{"type":25,"internal":25,"external":8,"text":8},{"title":8,"cta":137,"items":127},{"type":25,"internal":25,"external":8,"text":8},{"title":139,"description":140,"image":141},"店铺音乐 \u002F\u002F 打造有声有色的零售体验 - 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(2019), ‘Music, Movement, and Mind: Use of Drumming to Improve Strength, Balance, Proprioception, Stamina, Coordination, and Emotional Status in a 12-Year-Old With Agenesis of the Corpus Callosum: A Case Study’, \u003Cem>Journal of Holistic Nursing\u003C\u002Fem>, 38.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.researchgate.net\u002Fpublication\u002F335525853_Music_Movement_and_Mind_Use_of_Drumming_to_Improve_Strength_Balance_Proprioception_Stamina_Coordination_and_Emotional_Status_in_a_12-Year-Old_With_Agenesis_of_the_Corpus_Callosum_A_Case_Study\">https:\u002F\u002Fwww.researchgate.net\u002Fpublication\u002F335525853_Music_Movement_and_Mind_Use_of_Drumming_to_Improve_Strength_Balance_Proprioception_Stamina_Coordination_and_Emotional_Status_in_a_12-Year-Old_With_Agenesis_of_the_Corpus_Callosum_A_Case_Study\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>\u002F Karageorghis, C. I. (2016), Applying Music in Expertise and Sport. Edited by Human Kinetics.\u003C\u002Fp>\n","\u003Cp>\u002F Kapingst, A. (2010), ‘Effect of music components on exercise’, \u003Cem>Journal of Cardiopulmonary Rehabilitation\u003C\u002Fem>, 30, 272.\u003C\u002Fp>\n\u003Cp>\u002F Foster, C. and Pocari, J., ‘ACE-sponsored Research: Exploring the Effects of Music on Exercise Intensity’, \u003Cem>ACE\u003C\u002Fem>. [Available on: 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