March 18, 2015

SPECTRE @ Baccarat Hotel, NYC

SPECTRE was appointed by Starwood SH Group to create the music identity of the Baccarat Hotel & Residences located in New York. Glamorous, warm and sensual music selections were specially designed to fit the gracious lifestyle of the Hotel. Baccarat, a true legendary and luxury French crystal company known for its perfect craftsmanship, opened March 18th 2015 its first luxury Hotel in New York.

The different music playlists were designed in complete symphony with the architectural and decoration concept. Our role was to translate the identity of the hotel and fill in the empty space in harmony with all its surrounding elements. Architecture, interior design and music are unified in one connected chain, one single concept.

Our work combines music influences, bond French glamour to New York City’s hype and encapsulates Baccarat’s myth and personality in all public spaces including: the lower lobby, Le Grand Salon, Le Petit Salon, the Library, the restaurant Le Chevalier, Le Bar, its outdoor terrace, the Spa La Mer, Fitness and Pool.

Far from the traditional lounge music scheme, the various playlists were designed to bring to the sumptuous public spaces rhythm, emotions, glamour, harmony and variety. They translate Baccarat’s unique noble heritage into a true contemporary living space.