Music impacts us all in very emotional ways. It can alter our mood, state of mind and influence our comfort level.

In today’s very competitive environment, retail businesses strive to communicate their unique identity through all brand drivers. Over the years, music has become a key competitive advantage for brands willing to enhance their 360° in-store marketing and communication activities. It aims at strengthening client experience, thus impacting positively sales results and leading to successful brand-building and story telling.

SPECTRE, our design music company, is expert in premium retail music marketing. Our job is to understand who you are – which “music colors” reflect best your identity – what your brand stands for – and how to most effectively translate your DNA into well-rounded music playlist, creative mix and productions.